Even Very “Sophisticated” Reports/Dashboards are Often “Couch Potatoes” in Practice
(They Sit There and Expect You to Do All the Work)
Intro From Rob
I’ve been meaning to blog this for a long time – it is, after all, one of my absolute FAVORITE things to talk about. Now, Scott beats me to it. But he does such a good job below that I don’t have much to add, except a few graphics here and there, like the one above.
Besides, how can I not love a blog post that starts off talking about how right I am?
By nature, I am a rather skeptical person. When I first hear an idea, I generally think it is probably wrong. This isn’t one of my finer traits and I am sure it drives Rob insane, since he has a rather impressive track record of being correct. Thankfully, this blog entry is not about one of the times I assumed Rob was wrong…
It is actually the complete opposite. It is one of those times when Rob told me something and it just instantly SUPER resonated with me and got stuck in me. I suspect it will do the same for most of you.
Nouns and Verbs
If you were fortunate enough to hear Rob speak recently at PASS Business Analytics Conference, you have already heard this idea.
It is super typical for us, as report authors, to generate The Report. The Noun. We hand it off with pride. And The Report has all the information somebody could possibly need to make a decision. All of it. Row after Row. Column after Column. Unfortunately, even with the fanciest conditional formatting in the world, it is not clear… how is somebody supposed to look at The Report and actually… do something?
Because, at the end of the day (and yes, with a handful of exceptions like keeping the SEC happy), it is our hope that somebody looks at our reports and uses it to make a decision. To do something. To Verb.
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