Our “Morning” Website Traffic is Down 21.5% in Jan 2014 vs. Jan 2013, But “Evening”
Traffic is Up by a Similar Amount, and Full-Day Traffic is “Flat” at +0.9%
(Fake Data, But Real Analysis)
Two Different Flavors of “Time”
Usually, when we talk about “time” in Power Pivot, we’re talking about the Calendar/Date flavor: How much have things changed from yesterday to today. What are our Month to Date numbers, and how do those compare against the same period last year? Let’s call this “macro-trending.”
But time of day is also often interesting: what are the trends WITHIN a day? Let’s call this “micro-trending.”
And then, the hybrid of the two: how are our “micro” trends changing over the course of the year, month, quarter, etc?
I don’t think the techniques here are terribly complicated, but they might be a little difficult to conjure up on your own. So, it’s time for a post – and a downloadable workbook!