Get it? Business Modelers?
This is My Vote
I really enjoyed the response to Tuesday’s post. A lot of good suggestions, debate, and discussion.
Summary of the responses:
- No one likes the word “formuleer.” OK, I’m cool with that. I’d made it up anyway. Yeah that article never had the word formuleer in its title – I doctored the image.
- Some people doubt whether we (Excel pros becoming Power Pivot pros) need a new name, and I understand their thinking, but I’ve seen too much of this market to be swayed.
- A lot of support for a descriptive name. As in, nothing fancy like “formuleer” or even “data scientist.” Just describe what we do. Make it more substantive than just a buzzword.
- A lot of suggested new names along the lines of “BI Developer” and “BI Architect” – and I like those. They reflect what a Power Pivot pro does. But we already have those titles in the world today, and they tend to mean “data warehouse and SSRS architect.” We are different.
In the course of reading all of those comments yesterday, it popped into my head.
We are Business Modelers.
We don’t build data warehouses, so we should avoid “BI.” We don’t run experiments, so we aren’t “scientists.” We don’t write code, so we aren’t “developers.”
The crux of the “formuleer” suggestion was that we write formulas. We produce numbers that simply didn’t EXIST before in the business.
And those formulas and linked data sets are MORE than the sum of their parts. The combination of all of that is what we call a “model.” It can then be used to answer a wide variety of questions. Models can be extended and expanded over time.
A lot of thought goes into the creation of these models. But you know what else? They also stimulate thought – they trigger us to ask new and better questions. More thought comes out than goes in, actually – much like one definition of a star (a body that radiates more light/heat than it absorbs, which Jupiter does!)
And lastly, we are very much grounded in the business. We are not purely defined by a tech skill. We are a hybrid. And that is the secret to the magic – having both domains in a single brain.
What do you think?
So, what do you think about our tentative new title? Try it on for a little while before answering.