Another Angle to “The Three Seconds of Now”


Yesterday, Tom LaRock posted an insightful followup to my post on Moore’s Law and Inflation.

He’s a lot better at brevity than I am, so I encourage you to read it.  I really liked this part:

“…he took my idea and was able to quickly gather data, perform analysis, postulate his own theory, and return the entire results back in a very short amount of time.

This is the future for data professionals. It isn’t about racking servers. It’s about getting people access to the data they want, in a meaningful way, and quickly.”

Another Secret to PowerPivot’s Success

In my full post today, I described how the “three seconds of now” should guide your construction of reports.

But the things Tom said reminded me of something else, too:

When you are building something in PowerPivot, the line between “report” and “model” is perfectly blurred.  You transition between them seamlessly, very much in the moment of now.  You try something out on a report, see the results, and realize you need a new measure all within a 3-second window.

Because everything is (generally) so fast and seamless, you never leave that moment.  “Now” consumes your entire work session.  And because that suits our biology to a tee, the results are phenomenal.

“PowerPivot:  in tune with the rhythms of the soul.”  Too much?  Probably.  Anyway I am late for my drum circle.

One Response to Another Angle to “The Three Seconds of Now”

  1. Rob,

    Thanks for the kind words. Your check is in the mail. And by check i mean rum. And by mail i mean in my glass. Too bad you didn’t get here in time.


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